Trademarking your organization’s name, slogan, and/or logo can save you and your organization a lot of time and money. If you advertise by newspaper, television, or radio, your name, slogan and/or logo may be seen by millions of people in your state. Internet advertising broadens the range of potential viewers to all 50 states and even beyond the United States.
Advertising exposes your products to potential competitors, who may intentionally or accidentally assume your organization’s name, slogan, or logo. Trademarking helps to protect your rights in the name, slogan, or logo which you have worked so hard to establish. The total cost to register most federal trademarks is only about $1000.
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